How to Avoid Fake and Low-Quality Jewelry

Author: Jewepiter Team

How can jewelry sellers ensure that the jewelry they sell is made of genuine materials? This is a challenge that every jeweler must face in the industry. 

Did you know? According to recent studies, over 60% of jewelers have faced reputational risks due to their inability to accurately identify the material of the jewelry. Our goal is to provide professional knowledge to ensure that you do not become part of this statistic.

In this blog post, we will delve into various methods from raw material inspection to finished product authentication, helping you accurately identify the authenticity of each piece of jewelry. 

Common Jewelry Materials and Their Methods of Deception

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Cupronickel Masquerading as Silver

Cupronickel, an alloy composed of brass, nickel, and zinc, is widely used in jewelry making due to its unique silvery-white luster. Its appearance is so similar to silver that it can easily be confused with it by the untrained eye. 

The color and texture of cupronickel are very close to silver, but its cost is much lower, hence it is often used by unscrupulous merchants to imitate silver jewelry. 

We have heard some unscrupulous merchants attract customers with low prices and sell cupronickel jewelry as 925 silver jewelry, and later disappear, leaving the jewelers to bear all the losses.

Electroplating Colors to Imitate Colored Precious Metal Jewelry

Electroplating technology allows ordinary metals to be covered with a layer of precious metal, thereby mimicking the luster and color of precious metals in appearance. 

For example, using cheaper metals like brass or stainless steel and covering them with a thin layer of gold or platinum through electroplating makes them look like pure precious metal jewelry. 

This method is often used to make high-quality imitation jewelry, but it is difficult to distinguish from the real thing by appearance alone. 

Unscrupulous merchants even make fake material hallmarks, making it difficult for jewelers and even experienced jewelry practitioners to differentiate the types of raw materials by appearance and hallmarks.

Gold-Plated Jewelry Posing as Pure Gold Jewelry

Gold-plating involves covering a cheap metal (like brass or silver) with a layer of real gold. This method makes the jewelry appear to have the texture and luster of pure gold. 

Although gold-plated jewelry looks visually similar to pure gold jewelry, its core material is not pure gold, therefore its cost and value are much lower than pure gold jewelry. 

The deceptive nature of gold-plated jewelry is stronger than the previous two methods, and it cannot be identified through general nitric acid tests and scratch tests. When identifying, jewelers need to carefully check the thickness and quality of the gold layer, as well as the properties of the core material.

Methods for Authenticating Finished Jewelry


Hallmarks on jewelry are an important means of identifying their authenticity and material. These hallmarks include metal purity marks, such as the “K” mark on gold jewelry (indicating the purity of gold), the “925” on silver jewelry (indicating that the silver content is 92.5% pure silver), and the “Pt” mark on platinum. 

Additionally, some jewelry will have the manufacturer’s logo or brand marking. However, it is important to note that these hallmarks can also be forged. Unlawful merchants may engrave fake purity marks on low-quality metals to deceive consumers. 

Therefore, relying solely on hallmarks to judge the authenticity and quality of jewelry is not enough, and other inspection methods should be combined.

Nitric Acid Test

The nitric acid test is a common method for identifying the authenticity of metals, especially for testing the purity of gold and silver. This method includes the following steps:

Preparation: Conduct the test on a surface that is not easily corroded by acid, such as ceramic or glass.

Sampling: Gently scratch a small piece of the metal to be tested on the testing surface.

Applying Nitric Acid: Drop a drop of nitric acid on the metal sample. Different metals will react differently to nitric acid.

Observing the Reaction: Pure gold will not react with nitric acid, while other metals (such as brass or lead) will react and produce green or blue marks. Similarly, pure silver will turn milky white under the action of nitric acid, while non-silver metals will produce other color changes.

It should be noted that the nitric acid test requires careful operation, as nitric acid is a strong corrosive chemical. Additionally, this method is effective but also has its limitations, as some high-quality imitations may use alloys containing some precious metals, which may affect the accuracy of the test results.

Weight Comparison

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Comparison of Finished Weight and Design Weight

Weight comparison is a simple and effective method of identifying the authenticity of jewelry. Each metal has its specific density, so in the case of known jewelry design and materials used, the authenticity of the material can be judged by comparing the finished weight with the design weight. 

For example, if a piece of jewelry designed to be pure gold has an actual weight significantly lower than the theoretical weight, it may be made of other lighter materials.

Weight Confirmation Without Design

In the absence of a design, the volume of the jewelry can be measured using a gram scale and water, and then its density can be calculated to verify the material. This method is based on the principle of Archimedes, which calculates the volume of an object by measuring the amount of water it displaces. 

Place the jewelry in water, record the change in water level, and thus determine the volume of the jewelry. Then, use a gram scale to measure the weight of the jewelry. 

By dividing the weight by the volume, the resulting density can be compared with the standard density of metals (such as brass, silver, gold, platinum, etc.) to determine the authenticity of the material.

Destructive Method to Examine the Cross-Section

The destructive method is a direct but destructive testing method, determining the material of the jewelry by examining its cross-section.

Steps and Expected Results

Selecting the Testing Area: Choose an inconspicuous part of the jewelry for cutting or drilling.

Cutting or Drilling: Use the appropriate tools, such as a saw or drill bit, to carefully cut or drill the selected area.

Observing the Cross-Section: Check the color and material structure of the cross-section. For example, if it is gold-plated jewelry, the cross-section may show the internal non-metal material.

Comparison with Expectations: Compare the observed results with the expected material characteristics to confirm the authenticity of the jewelry.

Testing by Third-Party Testing Institutions

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Testing of Precious Metal Jewelry

Third-party testing institutions can test not only pure gold jewelry but also silver, platinum, and other precious metals. These tests usually include:

Spectral Analysis: Suitable for various precious metals, this method precisely identifies the composition and purity of metals by analyzing the spectral characteristics of metal samples.

Density Testing: Comparing the density of the sample with the standard density of precious metals to determine its purity, suitable for gold, silver, platinum, etc.

X-ray Fluorescence Analysis: Used to analyze the composition of metal elements, particularly suitable for non-destructive testing of finished jewelry.

Hardness Testing: Helps determine the composition and purity of metals by measuring their hardness, especially common in platinum testing.

The test report usually contains the following content:

The composition and purity of the metal

The methods and techniques used for testing

A detailed explanation of the test results

Certification and qualification information of the testing institution

Recommended International Authoritative Testing Institutions

Here are some internationally recognized authoritative jewelry testing institutions:

GIA (Gemological Institute of America): One of the most well-known institutions in the global jewelry field, specializing in the identification and certification of gems and precious metals.

IGI (International Gemological Institute): Provides testing and identification services for jewelry, gemstones, and precious metals worldwide.

HRD Antwerp: Europe’s leading diamond and precious metal testing institution, known for its high standards and accurate test reports.


It should be noted that reports from unknown testing companies provided by suppliers may also be fraudulent. Therefore, when choosing testing services, priority should be given to those institutions that are internationally recognized and have a good reputation. 

In addition to the content of the test report, the history, certification qualifications, and industry evaluations of the institution should also be considered to ensure the accuracy and reliability of the test results.


In conclusion, as a jewelry seller, mastering the methods to ensure that jewelry is made of genuine materials is not only a responsibility to the consumer but also key to enhancing brand reputation and competitive strength in the market. 

We hope that through this article, you can better understand and apply these techniques, ensuring the authenticity and reliability of your jewelry business in the market. We welcome you to share your experiences or questions in the comments section, or subscribe to our newsletter for more insights and advice on the jewelry industry.

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